Digital Product Design NYC Meetup - Lifion, by ADP NYC - Nov 15 2016 - Good Questions, Great Products
Most people say great products start with great ideas. But Eli sees it differently. Instead, great products start with asking the right questions. This talk looks at the early stages of the product lifecycle through the lens of those important and often overlooked questions.
These early stages include:
• Strategy & Introspection, where we ask "Who are we? What's our purpose?" to better understand a product team's culture and the types of products that will resonate internally
• User Research, where we ask "Who's our audience? What do they really want in a product?" to develop user empathy and discover potential product directions
• Product Direction, where we ask: "What problem should we solve? Why is it worth solving?" to define and justify scope based on the value they create, rather than the features they include
The talk covers the high-level macro-questions, why they're so important, and breaks them down into relevant component questions. You'll also leave with a few hacks / exercises to help you ask them most effectively.
Eli Holder is product researcher, maker, and founder. He's passionate about products that help people better understand each other and themselves. As a PM, he's led product teams at companies small and large, from tiny startups all the way up to Fortune 500s. As a founder, he's also launched 3 independent products: Nodd.co, Notch.me, and Unblab (acquired by AOL).
Lifion, by ADP, invites you to visit our new home for big ideas, ambitious folks, and those who are truly committed to delivering finely made products at scale. Join us after-hours for provocative talks, engaging discussions and some great opportunities to connect with serious thinkers and doers. Visit us at http://www.lifion.com/ for a calendar of upcoming events and current job opportunities. We look forward to meeting you soon!
ORGANIZER - CITRUSBYTE
Citrusbyte was founded in 2007 with the mission to become the go-to technology consultancy for building world-class, one of a kind, web applications and web based businesses. We help you build solutions by building a team that best complements the unique needs your project.
ABOUT DIGITAL PRODUCT DESIGN
In the digital product field we continuously seek to refine and adopt new approaches to our work. Topics at our meet up cover a range of subjects throughout the full product life cycle including customer insight techniques, strategy, interaction design, metrics, growth, marketing, tools, technology, team collaboration, etc.
Our goal is to empower teams to transform their existing work patterns to refresh delivery and work environments. Designers, researchers, product managers, marketers, engineers, entrepreneurs, and industry leaders are all welcome to join and share their perspectives, learnings and stories!