The Secret Love Project 2014 is a social engineering experiment conceptualised and initiated by artist Michael Elion. The artwork aims to raise positive collective consciousness through the pervasive application of a universally understood symbol.
We are all influenced by the things we see every day; our moods, actions and behaviours are affected by the visual world around us. Is it possible to positively influence the collective consciousness of an entire city through the ubiquitous placement of a commonly understood symbol? A symbol that signifies positive thought processes and is understood across cultural and linguistic barriers. The heart shape has become an unambiguous symbol of love, globally. It signifies a feeling, represents a mode of perception, and is aligned with positive emotional content. If we notice this symbol everywhere we go in a city, will it influence our perception of the city itself and even change our mood slightly? And could this in turn influence our thought patterns and feelings and possibly influence our actions?
The project operates subliminally but at a conscious level it's a giant collaboration with a feel-good factor for anyone and everyone who believes in the simple idea of sharing and spreading love. Sticking a heart to your car, or office window or post-box, or front door is simply saying "i like the idea of love in the world and I want to share it"! It amounts to a very small but beautiful act of being human.
Every heart sticker forms part of the artwork, and the artwork itself is a collective feeling, an emotional reaction that this particular shape elicits. If there is any doubt in the validity of the claim of the visual influence of symbols on our consciousness just imagine changing the hearts to swastikas or to the word "hate" and sticking those all over town. The Secret Love Project is an exercise in demonstrating the positive power of symbols (visual language) in human thought and behaviour.
World Design Capital 2014:
Next year Cape Town is World Design Capital -- it's like the World Cup for design, art and architecture (The Secret Love Project has been shortlisted as an official project). There will be hundreds of events and world media attention will be focused on our city. When people walk through the streets of Cape Town let's make sure the first thing they notice are hearts everywhere, and that there is a feeling that our city resonates love! ...and that we're all on board!
[A note on the design: this particular heart shape was designed by Michael Elion to have sexy curves!... "God is in the detail!"]
The entire project is being funded by artist Michael Elion. The aim is to be able to give the stickers away for free and a number of different scenarios from sponsorship, to crowd funding, to supporting a range of charities are being investigated. Until then please support the project and help it grow. Stickers are now available from a number of locations (list at bottom).
There will soon be a website with a map where you'll be able to pin a heart with your name and photograph of where you put your heart. The map will slowly populate with more and more hearts. In 2014 this will become a global campaign and Cape Town will be at the epicenter, pumping love out to the rest of the world!
How to get involved:
If you would like to distribute hearts from your shop, we'll give you some for your shop window and jar with stickers for you to sell. If you are simply a person who likes the idea then get some stickers from one of the locations and stick them up, and help spread the love! Every sticker counts!
We will be making stencils (different sizes) for painting hearts onto house walls... If you want a heart on your wall send us a message and we'll come and paint one (free)!
Are welcome! Please feel free to give us idea's!
Stickers are currently R5 each and can be bought from the locations below. They will hopefully soon be free, until then pls help us to get the project going and make this beautiful project a success!
The Dog's Bollocks -- 6 Roodehek Street, Gardens
The Book Lounge -- Cnr Buitenkant/Roeland, Cape Town
Roeland Liquors -- Roeland Str
Truth Coffee -- Buitenkant Street, Cape Town
Lush -- St Georges Mall
Deluxe Coffee -- Church Street (only black hearts available)
Beleza -- Cnr Buitengracht & Burnside
Peters House -- Kloof nek Road
Villa -- Buitenkant Str
I love my Laundry -- Buitengracht
Friends (have a sticker on their window but don't sell):
The Blend, Carlyles, Hudsons, Yours Truly, Lola's, Jack Hammers, Lazari, Corner Cafe, Daily Deli, Power and Glory, Maria's, Norona, Hand, Mi-yog, Charly's bakery, & Union, Jason's Bakery, Bean There, — in Cape Town.